Insights on AEO strategy, AI-powered search, and how brands stay visible when answers replace links.
Artificial intelligence search is the new place customers ask for recommendations. Here's a plain-English guide to what it is, where it happens, and what it means for being found by your customers.
AI search visibility is not just rankings. Learn why some brands get cited in AI answers and how to improve your visibility.
The case for local AEO used to rest on extrapolation. After 858,457 sites and 68.9M crawler visits, the data has caught up. Here is the synthesis.
Four acronyms describe the same shift in AI search. Here's what each one means, who uses it, and the one we recommend standardising on.
Answer engine optimization explained simply, with practical steps to improve AI search visibility and earn more citations in answers.
llms.txt explained for real businesses: what it does, where it may help, and why most sites should fix bigger issues first.
Learn how to get cited by ChatGPT with practical fixes for crawlability, page structure, schema, and off-site authority.
ChatGPT shopping optimization starts with feeds, PDPs, reviews, and Google Shopping visibility. Use this playbook to improve product discovery.
AI visibility for insurance brokers explained, with practical fixes for reviews, listings, trust signals, and broker service pages.
AI search visibility for a new brand: what a 14-day GEO case study really shows, and what smaller businesses can actually copy.