We're building the system of record for AI visibility.
Onsomble helps agencies and in-house teams track, explain, and improve how AI engines answer questions about their brands — across ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews.
The traffic was leaving. Nobody could say where it went.
Onsomble started inside a large regional insurer, where our founder Rosh led web strategy. The pages were fine. The rankings were fine. The organic numbers, quarter after quarter, were not.
What we could see in analytics didn't explain what was happening. People were still asking the same questions — about policies, claims, quotes, exclusions — they just weren't asking them on our site. They were asking ChatGPT. They were asking Gemini. They were reading the AI Overview at the top of Google and clicking nothing.
The problem wasn't that AI had replaced our website. It was that I had no way to see the replacement happening.
So we started tracking it by hand. A spreadsheet of prompts. A rotation of five AI engines. A weekly screenshot ritual. It worked, in the way that things work when you're the only person doing them and you care more than is reasonable. Then the spreadsheet hit a few thousand rows and it stopped being a spreadsheet problem.
Onsomble is what that spreadsheet became. A platform for tracking how AI engines talk about you, explaining why they talk about you that way, and giving you a realistic plan to change it. Built by people who were already doing the work before there was a name for it.
— the Onsomble team
Three principles we don't negotiate on.
They showed up early, they've survived every product pivot, and they shape the roadmap more than any investor conversation has.
Honest over optimistic.
If the numbers look bad we ship the bad numbers. A dashboard that flatters the user is a dashboard that gets ignored six weeks later. We'd rather lose a demo than soften a finding.
Specific over clever.
Every feature has to answer a question someone already asks out loud — “which prompts do I rank for?”, “what's my share of voice vs. my three competitors?”, “what changed last week?” No dashboards looking for a problem.
Composable over monolithic.
Onsomble is a platform of small, sharp tools that fit together. You shouldn't have to rip out your stack to use it, and nothing we build should become a jail you can't leave.
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