AI Brand Perception

Does AI give buyers the right reasons to choose your brand?

See which strengths, weaknesses and uses AI associates with your brand when buyers compare their options. Find where your positioning comes through, where it falls short and how competitors are presented.

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JS
All Time
All Tags
All Models
Overall Health
27.0%
0.0%
Visibility
3.1%
0.0%
Sentiment
75.0%
1.0%
Share of Voice
2.4%
0.8%
Gap Score
96.9%
0.0%
Competitive Standing
Your brand vs. top competitors across AI responses
BrandHealthVisibilitySentimentShare of Voice
Notion logoNotionYou
27.0%
3.1%
75.0%
1.0%
2.4%
0.8%
Jira logoJira
52.0%
+2.0%
49.0%
+4.8%
75.0%
32.4%
+1.3%
Asana logoAsana
38.0%
18.8%
1.4%
74.0%
+1.0%
21.5%
0.8%
Linear logoLinear
35.0%
1.0%
15.2%
1.1%
75.0%
+2.0%
15.5%
2.2%
Your position · Health #9 of 11 · Visibility #8 of 11 · Sentiment #3 of 11 · SoV #8 of 1111 brands tracked

See how you compare with the alternatives.

Compare visibility, sentiment and share of voice with competitors. Use the results to find where your brand needs a closer look.

Explore competitor analysis
Prompt tracking

Test your positioning against real buying questions.

Track questions about the needs your brand serves and the qualities buyers care about. See whether AI connects your business with those needs or puts forward a competitor.

Explore prompt tracking
Prompt Explorer
Analyse how AI models respond to your target prompts
6 prompts
#PromptModelsVolumePositionCompetitorsSentiment
Comparison2 prompts
1
How does Notion compare with Jira for project management?
CA
2.5
J
81.3%
2
Should a product team choose Notion or Linear?
CA
2.5
L
78.0%
Recommendation2 prompts
3
What project management software works well for agile teams?
—
—
JL
—
4
Which tools are best for managing cross-functional projects?
—
—
JA
—
Specific1 prompt
5
Can Notion combine project tracking and team documentation?
CA
1.0
JA
85.0%
General1 prompt
6
How can teams keep project plans and knowledge in one workspace?
C
2.0
A
76.0%
6 prompts·2 gaps·avg sentiment 80.1%
Answers & citations

Read the words used to make your case.

Find the strengths AI highlights, the concerns it raises and the customers it says you suit. Read those statements in context and inspect their cited sources.

Explore citations & sources
How do Notion, Jira, Asana and Linear compare for project management?

For project management, the strongest fit depends on how your team plans and delivers work. All four can help organise projects, but their emphasis differs.

  • Notion: Brings project plans, documentation and tasks into one flexible workspace. Databases, boards and timelines let teams keep the brief alongside the work and customise the information they track. Notion Projects
  • Jira: Offers configurable workflows, boards, planning and reporting. It is worth evaluating when teams need a structured process for tracking work, automating handoffs and measuring delivery. Jira features
  • Asana: Connects tasks, owners and deadlines with project views, portfolios and goals. It is worth evaluating for coordinating work across teams and tracking progress across several projects. Asana features
  • Linear: Focuses on product development, with issue tracking, cycle planning, projects and initiatives. It is worth evaluating when product and engineering teams want to connect delivery with their roadmap. Linear features

My shortlist: Notion for project context and documentation; Jira for configurable delivery workflows; Asana for coordination across teams; Linear for product and engineering work. Test one real project in your leading option before rolling it out.

ChatGPT can make mistakes. Check important info.

Claims & narratives

Find where competitors make a stronger case.

A flexible product can be praised for its range and criticised for being hard to set up. Compare how AI frames those qualities for your brand and competitors, then read the claims to see whose strengths it puts forward.

AI platforms

Check how your brand comes across on each platform.

Compare your presence across the AI platforms you track. Explore their answers to see which strengths and concerns each associates with your brand.

Explore model comparison
Filter by model
Claude logoClaude
Perplexity logoPerplexity
Gemini logoGemini
AI Summaries logoAI Summaries
ChatGPT logoChatGPT
Meta AI logoMeta AI
Grok logoGrok
Microsoft Copilot logoMicrosoft Copilot
DeepSeek logoDeepSeek
Markets & cities

Explore your brand’s position, city by city.

Compare visibility across countries and individual cities, then inspect the local answers. Find where your brand appears, which competitors feature and how each is presented.

Explore regional analysis
Recommendations

Turn gaps in your positioning into priorities.

Get recommendations tied to the strengths, concerns and missing mentions found in your scans. Track the work and follow changes in narratives, sentiment and visibility against each recommendation.

Review now

2
Project managementNew

Help buyers shortlist Notion for cross-functional projects

Not yet tracked
ConfidenceHigh
ImpactHigh
EffortMedium
CA
Last scan 2h ago
Software comparisonsNew

Clarify when to choose Notion over Jira

Not yet tracked
ConfidenceHigh
ImpactMedium
EffortLow
CA
Last scan 2h ago

Approved to track

1
Project templatesStable

Make project templates a source AI can cite

Unchanged since baseline
ConfidenceHigh
ImpactHigh
EffortMedium
CA
Last scan 2h ago

Work underway

1
Agile teamsImproved

Show how Notion supports agile planning

Up 2 rungs since baseline
ConfidenceHigh
ImpactHigh
EffortMedium
CA
Below target
ONSOMBLE MCP

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Set up clients and brands, choose what to track, run scans and prepare reports—all through a conversation with your connected assistant.

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ChatGPTJS
Set up Notion as a client and prepare its first scan.
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I’ve created the client and brand space for Notion, and prepared a scan of project management questions. Review the setup before we run it.

SCAN SETUP
Brand
Notion · notion.com
Compare
Asana, Jira and Linear
Questions
Project planning, ease of use and team collaboration
Platforms
ChatGPT, Gemini and Perplexity
Markets
New Zealand and Australia

Ready when you are. Review the questions and coverage, then approve the scan.

AI brand perception, explained.

How your positioning comes through when buyers ask AI to compare their options.

AI brand perception covers whether your brand appears when customers use AI to make a decision, and how it is understood, described and recommended. Onsomble helps you examine how your positioning and strengths come through when buyers compare you with alternatives.

An answer can describe your brand positively while presenting it as a poor fit for the buyer’s needs. Compare the qualities AI associates with your brand, who it says you suit and whether it actually recommends you.

Open the original responses and compare the claims with your current business information. Onsomble brings the statements, quotes and attached citations together so you can investigate inaccurate or outdated descriptions.

Onsomble analyses captured AI responses. It does not survey customers or measure what people believe about your brand. It shows the descriptions someone could encounter when asking the questions and platforms in your scan.

Yes. Compare brand sentiment within narratives such as ease of use or value for money. Open the supporting claims to see how each brand is described and read the original quotes.

You can trace an extracted claim to the original AI response and inspect its attached citations. Some statements have no cited source. A citation records what the answer references, not proof that the statement is true or that the source caused it.

Choose questions around the qualities and use cases that matter to your brand. Examine the resulting themes and claims to see which parts of your positioning appear, which are missing and how competitors are described.

Recommendations identify specific areas to work on across narratives, sentiment and visibility. You can prioritise them, track the work and review progress against each recommendation as later scans provide new evidence.

Find out how AI makes the case for your brand.

Compare your brand with competitors and read the claims, descriptions and recommendations in the answers you track.