MCP use case · Competitor prompt gaps · Gemini

Find the buyer questions your brand is missing
with Gemini.

Ask your AI assistant to find the buyer questions where competitors appear and your brand is missing. Compare the saved answers by market and AI model, then decide where to focus.

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Step-by-step guide

Find gaps in the answers you already have

Before you start: Connect Onsomble and choose a site with a completed scan and tracked competitors.

  1. Confirm the scan date, markets and AI platforms, then tell your assistant which products or audiences matter most.
  2. Find buyer questions where a competitor appears and your brand is absent. Compare the same question, market and AI platform.
  3. Open the saved answers behind each gap and inspect their cited sources. Keep missing results and untracked questions marked as unknown.
  4. Prioritise the relevant gaps and agree on questions to investigate or content to improve, using the existing results.

What you’ll have: An evidence-backed list of buyer questions to focus on, with the original answers behind each finding.

Gemini Spark
You: Compare Davanti with PwC in our completed scan. Which buyer questions mention PwC but leave us out? Show me the answers and whether the gap changes between AI models.
Gemini:

Here are two questions where PwC is mentioned and Davanti is absent in the saved ChatGPT answers.

CHATGPT · SCAN FROM 28 SEPTEMBER 2026
Buyer questionDavantiPwC
Which consulting firms should I consider for a large digital transformation programme in Australia?AustraliaNot mentionedMentioned
Which consultancies in New Zealand are strong at both customer experience design and Salesforce delivery?New ZealandNot mentionedMentioned

The New Zealand gap changes by model.

Google AI Summaries mentions both Davanti and PwC for that same customer experience and Salesforce question. In this scan, Davanti’s absence is specific to the ChatGPT answer.

Start with the answer behind the gap.

The ChatGPT answer describes PwC as a fit for larger programmes combining customer experience strategy and Salesforce delivery. It cites PwC’s Salesforce page.

A useful next question: how clearly does Davanti’s own content explain that combination of services for New Zealand buyers? The citation gives us a source to investigate; it doesn’t establish why Davanti was left out.

Connect Gemini to Onsomble

Gemini custom apps are currently available in English to people aged 18 or over in the US, using a personal Google account with Keep Activity on. Work and school accounts are not supported. Gemini account requirements

In Gemini on the web, open Settings → Connected Apps → Add a custom app. If Connected Apps is under Personal Intelligence, open that first. Enter the server address below, then sign in to Onsomble and approve access. In your chat, type @ and select Onsomble before sending the prompt.

https://mcp.onsomble.ai/mcpGemini connection guide

Try this prompt

Connect your Onsomble account and choose a site with a completed scan and tracked competitors. Replace the brand, competitors and priorities below.

Compare [brand / website] with [tracked competitors] in Onsomble’s latest completed scan. Focus on [priority products, audiences or markets]. Confirm the site, scan date and available coverage before analysing the results. Find unbranded buyer questions where a competitor is mentioned and my brand is absent in the saved answers. Keep branded evaluation questions separate. Show a table with the exact question, market, AI model and which brands appear, together with the supporting answer evidence. Flag missing results and untracked questions as unknown. Group the gaps by buyer need and prioritise those relevant to my stated focus. Check whether the same questions produce different findings across the available models and markets. Explain the basis for your priorities without inventing search volumes or commercial impact. For the most relevant gaps, inspect how competitors are described and which sources are cited. Suggest specific follow-up questions or content opportunities, separating observed evidence from possible explanations. Use the existing saved results; do not start another scan.

What you can do

Turn competitor AI visibility gaps into questions you can act on.

Explore Onsomble MCP

An overall visibility score tells you how often your brand appears across a scan. Competitor prompt analysis shows which buying questions you’re missing from. Ask your assistant to compare your brand with named competitors, then group the gaps around the products, customers and markets that matter to you.

Your assistant can read the saved answers behind each gap, compare how competitors are described and inspect the sources cited. Keep the AI model and market alongside each finding: a question where your brand is absent in ChatGPT may include it in Google AI Summaries. That detail helps you choose where a closer review is worthwhile.

Use the comparison to build a focused list of questions to investigate, pages to review or content briefs to develop. The evidence covers the prompts and answers captured in your scan. Questions you haven’t tracked remain unknown, and a missing mention in one answer doesn’t establish a gap across all AI search.

Explore the questions behind your gaps
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