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The AEO glossary: AEO, GEO, LLMO, AI SEO — what they mean and which one to care about

Four acronyms describe the same shift in AI search. Here's what each one means, who uses it, and the one we recommend standardising on.

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llms.txt Explained: Should Your Website Have One?

llms.txt explained for real businesses: what it does, where it may help, and why most sites should fix bigger issues first.

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AEO Foundations9 min read

Learn how to get cited by ChatGPT with practical fixes for crawlability, page structure, schema, and off-site authority.

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ChatGPT shopping optimization starts with feeds, PDPs, reviews, and Google Shopping visibility. Use this playbook to improve product discovery.

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AEO Foundations1 min read

AI visibility for insurance brokers explained, with practical fixes for reviews, listings, trust signals, and broker service pages.

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Apr 28, 2026