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Four acronyms describe the same shift in AI search. Here's what each one means, who uses it, and the one we recommend standardising on.
Answer engine optimization explained simply, with practical steps to improve AI search visibility and earn more citations in answers.
llms.txt explained for real businesses: what it does, where it may help, and why most sites should fix bigger issues first.
Learn how to get cited by ChatGPT with practical fixes for crawlability, page structure, schema, and off-site authority.
ChatGPT shopping optimization starts with feeds, PDPs, reviews, and Google Shopping visibility. Use this playbook to improve product discovery.
AI search visibility for a new brand: what a 14-day GEO case study really shows, and what smaller businesses can actually copy.