Insights on AEO strategy, AI-powered search, and how brands stay visible when answers replace links.
Most robots.txt guides for AI crawlers are written for publishers who want to block the bots. This is the opposite: how to check if your site is accidentally invisible to ChatGPT, Claude and Perplexity — and the exact lines to paste to fix it.
Most synthesis guides are built for academics writing literature reviews. Here's a workflow for knowledge workers who need to turn 20+ sources into a deliverable with a deadline.
RAG and fine-tuning solve different problems. Here's how to decide which one your project actually needs.