Insights on AEO strategy, AI-powered search, and how brands stay visible when answers replace links.
Most robots.txt guides for AI crawlers are written for publishers who want to block the bots. This is the opposite: how to check if your site is accidentally invisible to ChatGPT, Claude and Perplexity — and the exact lines to paste to fix it.
The case for local AEO used to rest on extrapolation. After 858,457 sites and 68.9M crawler visits, the data has caught up. Here is the synthesis.
Answer engine optimization explained simply, with practical steps to improve AI search visibility and earn more citations in answers.
ChatGPT shopping optimization starts with feeds, PDPs, reviews, and Google Shopping visibility. Use this playbook to improve product discovery.
AI visibility for insurance brokers explained, with practical fixes for reviews, listings, trust signals, and broker service pages.
AI search visibility for a new brand: what a 14-day GEO case study really shows, and what smaller businesses can actually copy.