Insights on AEO strategy, AI-powered search, and how brands stay visible when answers replace links.
Most robots.txt guides for AI crawlers are written for publishers who want to block the bots. This is the opposite: how to check if your site is accidentally invisible to ChatGPT, Claude and Perplexity — and the exact lines to paste to fix it.
The case for local AEO used to rest on extrapolation. After 858,457 sites and 68.9M crawler visits, the data has caught up. Here is the synthesis.
Answer engine optimization explained simply, with practical steps to improve AI search visibility and earn more citations in answers.