This component asks whether machine-readable meaning supports an accurate, useful account of the business. Complete it for the offerings, locations and customer situations in your assessment scope.
What to gather
Gather examples of the structured data on your organisation, location and offering pages, with validation results from your website provider.
Carry out the review
Check that the labelled facts accurately describe the business and agree with the visible page. Review relationships, important practical details and the process for updating them. A plugin is a means of implementing the information; inspect its output.
Open the related practical guide or exercise.
Questions to answer
- MM1 — Does the site use appropriate structured data for the organisation or business?
- MM2 — Are locations and service areas represented accurately?
- MM3 — Are important products, services, experiences or events represented where appropriate?
- MM4 — Are prices, offers, availability and opening hours represented where appropriate?
- MM5 — Are relationships between the organisation, its locations and its offerings explicit?
- MM6 — Are stable identifiers and official profiles connected where appropriate?
- MM7 — Does the structured data agree with the visible content?
- MM8 — Is the implementation technically valid?
- MM9 — Is the structured information maintained when the business changes?
- MM10 — If an
llms.txtfile is used, does it direct systems to useful, current public content without replacing the site's core information structure?
Choose your scores
Use a whole-number score for each question and record supporting evidence. The examples below show how the levels apply to this component.
| Score | What it looks like |
|---|---|
| 1 | Required structured information is absent or materially incorrect. |
| 2 | Basic information exists, but important entities, facts or relationships are incomplete or inconsistent. |
| 3 | Appropriate structured data describes the important facts and relationships, agrees with the page and passes relevant validation checks. Updates are repeatable. |
| 4 | An owner checks coverage and accuracy when pages or offerings change and resolves validation or consistency issues. |
| 5 | Repeated findings improve how structured information is produced and maintained, with follow-up validation across affected pages. |
Start at 3 and check whether the important requirement is implemented and repeatable. Use the lower score if a material part of the higher level is missing. Use U for checks still outstanding and N/A only where the requirement does not apply.
Record your result
In the assessment workbook, open Readiness → Machine-readable meaning. For each question, retain the page or report, date checked, finding and next improvement. The workbook calculates the component average and shows evidence coverage.
Highlight questions scored 1 or 2 even when the average is higher. Give outstanding checks an owner. Return to the information foundations overview to continue the other components.