# Assess machine-readable meaning

URL: https://www.onsomble.ai/guide/applied/readiness-structured-data

Published: 2026-09-14

Updated: 2026-09-14

Review machine-readable meaning, gather evidence and score this component of your assessment.

Level: Intermediate · Reading time: 4 minutes

## What you'll learn

- Assess machine-readable meaning using evidence and the five-point scale.


This component asks whether machine-readable meaning supports an accurate, useful account of the business. Complete it for the offerings, locations and customer situations in your assessment scope.

## What to gather

Gather examples of the structured data on your organisation, location and offering pages, with validation results from your website provider.

## Carry out the review

Check that the labelled facts accurately describe the business and agree with the visible page. Review relationships, important practical details and the process for updating them. A plugin is a means of implementing the information; inspect its output.

[Open the related practical guide or exercise](/guide/ai-discoverability-foundations/can-ai-understand-your-brand).

## Questions to answer

- **MM1** — Does the site use appropriate structured data for the organisation or business?
- **MM2** — Are locations and service areas represented accurately?
- **MM3** — Are important products, services, experiences or events represented where appropriate?
- **MM4** — Are prices, offers, availability and opening hours represented where appropriate?
- **MM5** — Are relationships between the organisation, its locations and its offerings explicit?
- **MM6** — Are stable identifiers and official profiles connected where appropriate?
- **MM7** — Does the structured data agree with the visible content?
- **MM8** — Is the implementation technically valid?
- **MM9** — Is the structured information maintained when the business changes?
- **MM10** — If an `llms.txt` file is used, does it direct systems to useful, current public content without replacing the site's core information structure?

## Choose your scores

Use a whole-number score for each question and record supporting evidence. The examples below show how the levels apply to this component.

| Score | What it looks like |
| --- | --- |
| 1 | Required structured information is absent or materially incorrect. |
| 2 | Basic information exists, but important entities, facts or relationships are incomplete or inconsistent. |
| 3 | Appropriate structured data describes the important facts and relationships, agrees with the page and passes relevant validation checks. Updates are repeatable. |
| 4 | An owner checks coverage and accuracy when pages or offerings change and resolves validation or consistency issues. |
| 5 | Repeated findings improve how structured information is produced and maintained, with follow-up validation across affected pages. |

Start at 3 and check whether the important requirement is implemented and repeatable. Use the lower score if a material part of the higher level is missing. Use U for checks still outstanding and N/A only where the requirement does not apply.

## Record your result

In the [assessment workbook](/tools/ai-perception-assessment?workbook=Readiness), open **Readiness → Machine-readable meaning**. For each question, retain the page or report, date checked, finding and next improvement. The workbook calculates the component average and shows evidence coverage.

Highlight questions scored 1 or 2 even when the average is higher. Give outstanding checks an owner. Return to [the information foundations overview](/guide/applied/assess-information-foundations) to continue the other components.


## Related guides

[Return to this learning path](https://www.onsomble.ai/guide/applied)