This component asks whether content completeness and structure supports an accurate, useful account of the business. Complete it for the offerings, locations and customer situations in your assessment scope.
What to gather
Gather the homepage and each important page type: experience, location, visitor information and booking information. Include examples using different templates.
Carry out the review
Review descriptive titles, headings, useful text, links and image descriptions. Ask your provider to check how the important facts appear in the initial page and extracted content. Record essential information that requires interaction to reveal.
Open the related practical guide or exercise.
Questions to answer
- CS1 — Do page titles and descriptions identify the subject, offering and location where relevant?
- CS2 — Do headings organise pages around recognisable customer questions and topics?
- CS3 — Are important facts expressed in clear paragraphs, lists or tables?
- CS4 — Do links describe the information or destination they lead to?
- CS5 — Do meaningful images have useful text descriptions?
- CS6 — Are essential facts available as text rather than only inside images, video or downloadable files?
- CS7 — Are organisation, location, offering and practical-information pages connected logically?
- CS8 — Can customers and machines reach important information through ordinary navigation and links?
- CS9 — Is essential information available when the page initially loads?
- CS10 — Is essential information available without first opening a pop-up, tab, accordion or booking widget?
Choose your scores
Use a whole-number score for each question and record supporting evidence. The examples below show how the levels apply to this component.
| Score | What it looks like |
|---|---|
| 1 | Important facts are missing from readable page content or the structure prevents people and machines from finding them. |
| 2 | Some pages use useful titles, headings and text, but important page types or facts are inconsistent or difficult to extract. |
| 3 | Important pages use a consistent structure with descriptive headings, useful links and accessible text. New pages follow the same approach. |
| 4 | An owner checks new and changed pages, including their readable content, and tracks structure or extraction problems to resolution. |
| 5 | Evidence from repeated use and extraction checks improves the templates and publishing process; the improvements are checked again. |
Start at 3 and check whether the important requirement is implemented and repeatable. Use the lower score if a material part of the higher level is missing. Use U for checks still outstanding and N/A only where the requirement does not apply.
Record your result
In the assessment workbook, open Readiness → Content completeness and structure. For each question, retain the page or report, date checked, finding and next improvement. The workbook calculates the component average and shows evidence coverage.
Highlight questions scored 1 or 2 even when the average is higher. Give outstanding checks an owner. Return to the information foundations overview to continue the other components.